Sherwin-Williams vs. Benjamin Moore: What’s the Difference, and Which Should You Choose?

When planning an interior or exterior paint project, homeowners almost always ask: “Should I use Sherwin-Williams or Benjamin Moore?”

Both brands have strong reputations, high-quality products, and loyal followings among homeowners and contractors alike. The truth is — they’re both great options. The choice depends on your goals, budget, and what you value most in a paint job.

What They Have in Common

• High-quality finishes: Both brands deliver excellent coverage, smooth finishes, and strong color retention.

• Broad color selections: Thousands of color options, custom matches, and designer collections.

• Durability: Properly applied, both hold up well against Colorado’s tough climate conditions.

• Professional reputation: Trusted by contractors, designers, and painters across the country.

Where They Differ

Color Science and Options

• Benjamin Moore: Known for proprietary colorants and deeper, richer pigments. Many designers appreciate the subtlety and complexity of Benjamin Moore colors, especially in natural light.

• Sherwin-Williams: Also offers a wide color range, and tends to be more widely stocked and easier to access in large volumes for big projects.

Availability and Store Network

• Sherwin-Williams: Has its own dedicated stores across the country, making it easier for contractors to get consistent supply and service.

• Benjamin Moore: Typically sold through independent retailers, meaning service and stock can vary depending on the local supplier.

Product Lines

Both brands have premium, mid-range, and contractor-grade lines. Examples:

• Sherwin-Williams: Emerald, Duration, SuperPaint, ProMar.

• Benjamin Moore: Aura, Regal Select, Ben, Ultra Spec.

Each brand’s premium lines (e.g., Emerald and Aura) perform similarly well, with differences coming down to personal preference, application feel, and color finish.

The Prep Factor

No matter which brand you choose, prep is more important than the paint brand itself.

• Cleaning, sanding, patching, and priming are what make or break the final result.

• A well-prepped surface with either Sherwin-Williams or Benjamin Moore will outperform a rushed job with even the most expensive paint.

What Should Homeowners Focus On?

• Find the right contractor first. A skilled painter who values prep and proper application will deliver great results with either brand.

• Discuss your goals. Are you after a specific designer color? Do you need the best possible durability in harsh mountain weather?

• Consider access and support. Think about availability of touch-up paint, store support, and ongoing supply if you’re doing future projects.

The Bottom Line

Sherwin-Williams and Benjamin Moore are both excellent choices — you can’t really go wrong. What matters most is partnering with a professional team that emphasizes prep, communication, and quality workmanship over shortcuts.

At Park County Construction, we work with both brands and help you choose the best option based on your project’s specific needs — always backed by thorough prep and a focus on lasting quality.